Museum For Gestaltung Zurich
The Museum fur Gestaltung Zurich is the only institution in Switzerland to collect posters and objects that represent quotidian graphic design alongside more artistically ambitious exemplars. Its collections are of international importance.
In contrast to the opulent beauty of France’s Art Nouveau or Germany’s Jugendstil, the Swiss style emphasized systematic design and simplified compositions. Key figures included Ernst Keller and his students, who established the grid layout system and modernized the Akzidenz-Grotesk typeface.
Museum fur Gestaltung Zurich
Located in Zurich, Switzerland, Museum fur Gestaltung is one of the world’s best museums of design. It has two locations in the city and boasts a vast array of artifacts in its collection. The museum also offers a number of study programmes.
The museum’s collection consists of over 400,000 objects. Its exhibitions highlight historic phenomena, zeitgeist trends, and innovative approaches that are scientifically grounded. The changing exhibitions also build a bridge between teaching and research and take a stand in current design debates.
The museum’s exhibitions are a must-see for any design lover. Its collection is a testament to the evolution of design throughout the centuries. The museum’s main location on Ausstellungsstrasse houses the permanent collections, while the annex at Toni-Areal is dedicated to temporary exhibitions. Both locations offer a variety of amenities for visitors, including cafes and museum shops. The shops feature a wide selection of design souvenirs. You can purchase unique home decor items, stylish accessories, curated books, and more from these stores.
Known for his Modernist posters, Theo Ballmer’s experimental letterforms and geometric forms have become an integral part of Swiss Design. His 1928 poster for the Wohnbau Ausstellung (Building Exhibition) is a fine example of his work. Its gridded square forms and experimental universal letterforms show influence from De Stijl and other avant-garde movements in Europe.
Theo Ballmer was a photographer, lettering designer, teacher and jobbing typographer who demonstrated talent from an early age. He studied at the Kunstgewerbeschule in Zurich under Ernst Keller, who is considered the father of Swiss Design. In 1920 he helped establish the Swiss Werkbund, which promoted functional industrial design and led to Switzerland’s first courses in graphic design.
UX designers are responsible for product research, creating personas, information architecture, wireframes, prototyping and user testing. They work in an iterative process where each round of testing informs the next. They also collaborate with graphic designers, who focus on how a product looks.
Bill is an important Swiss graphic artist, industrial designer and painter who founded the Concrete Art movement. His interpretations of Constructivism incorporated geometry and mathematics into his painting and sculpture. For example, in Expansion in Four Directions (1961-1962) Bill used a tilted square format to render shapes and planes on the canvas. His System mit vier gleichem farbquanten (System with Four Equal Colour Quanta) uses blocks of colours neatly arranged in geometric order.
Swiss graphic design achieved international renown in the 1950s. Led by Basel designers Armin Hofmann and Emil Ruder and Zurich designers Lohse, Neuburg and Muller-Brockmann, this austere style embraced geometric forms and sans serif fonts and emphasized the use of photography. These principles are still reflected in the work of many Swiss designers today. Norm – It’s Not Complicated, by Zürich-based graphic design studio NORM, presents the diversity of contemporary Swiss visual language while tracing fine lines of tradition. The book’s essays and captivating illustrations are insightful and illuminating.
Known for his Swiss International Style posters, Muller-Brockmann used functional and un-manipulative photography. He believed that the public held a right to information and that excessive ornamentation or subjectivity would violate this right. Muller-Brockmann viewed design as a service to society and sought to create designs that were credible, logical and easy to understand.
Born in 1914 in Rapperswill, Switzerland, Muller-Brockmann studied architecture, design and the history of art at the Kunstgewerbeschule in Zurich. After graduating, he worked as an assistant to designer and advertising consultant Walter Diggelman before opening his own studio in 1936.
He was a leading theorist and practitioner of the Swiss international style and founded the trilingual Neue Grafik magazine which spread his approach internationally. His poster series for Musica Viva at the Tonhalle in Zurich is perhaps his most famous work, which utilizes geometric compositions to establish a visual correlation with musical harmonic structures. Using Akzidenz-Grotesk typeface, he created simple, clean designs which still inspire designers today.